Our Mission
At Squishmallows, our mission is to spread joy and comfort through irresistibly soft and huggable plush companions. We believe in the power of a good cuddle and the simple joy that a soft, squishy friend can bring. We strive to create high-quality, collectible toys that spark imagination, foster emotional connection, and bring smiles to faces of all ages. We’re passionate about designing diverse and unique characters, each with their own personality and story, so that everyone can find a Squishmallow that truly resonates with them.
We are dedicated to building a vibrant and inclusive community where everyone feels welcome and can share their love for Squishmallows. We believe that everyone deserves a little bit of squish in their lives, and we’re committed to providing the softest, most lovable friends to make every day a little brighter. From classic favorites to exciting collaborations with beloved brands, we continuously strive to innovate and expand our Squishmallow family, ensuring there’s always a new cuddly friend waiting to be discovered.
Our Story
Our story began with a simple yet powerful idea: to create the ultimate cuddly companion. We envisioned a plush toy that was not only incredibly soft and huggable but also full of personality and charm. From this vision, Squishmallows were born – irresistibly squishy, marshmallow-like friends designed to bring comfort, joy, and a touch of whimsy to people of all ages. We knew we had something special when we saw the smiles our first Squishmallows brought, and that initial spark ignited a passion that continues to drive us today.
From those early days, we’ve been dedicated to expanding the Squishmallow universe, introducing a diverse cast of characters with unique names, backstories, and designs. We wanted to create more than just toys; we wanted to create collectible companions that people could connect with on an emotional level. This focus on character development has led to the creation of countless Squishmallow families, each with its own quirks and charm. We’ve also embraced exciting collaborations with beloved brands, bringing fan-favorite characters to life in the form of irresistibly soft plush.
As Squishmallows have grown in popularity, so has our commitment to building a vibrant and inclusive community. We’ve been amazed and inspired by the connections people have formed with their Squishmallows and with each other. It’s truly heartwarming to see how these cuddly friends have brought people together, fostering a sense of belonging and shared joy. We’re incredibly grateful for the support of our amazing Squishmallow fans, and we look forward to continuing to create new and exciting plush companions for years to come.